Buyers devour Sydney’s newest-style luxury ‘town-homes’ as appetite for quality over-55s market soars

Specialist property developer and fund manager WINIM has announced seven off-the-plan sales at Longhouse, 14 Collins Road St Ives totalling $14 million in sales since launching six weeks ago. The town-homes have sold for above asking price as interest in the premium Over-55s property market continues to soar.

Releasing details today, WINIM Joint Managing Director Josh Leahy said seven of 18 properties in the luxury development had sold over the past two months – with a further three expected to sell pre-Xmas.

All properties sold had exceeded the starting price of $1.895 million, with sales ranging from $1.95 million to $2.195 million. A further two were expected to sell within days for $2 million-plus.

“Longhouse was conceived by WINIM in response to what we believed was a widening gap between local demand for high-end Over-55 housing suitable for discerning owner-occupiers and downsizers and available or upcoming residential product,” Mr Leahy said.

“Such strong early sales results are confirmation of both growing demand and under-supply, with Longhouse offering a unique opportunity for buyers wanting house-like proportions largely maintenance-free.”

Designed by award-winning architect Rothelowman, 14 Collins Road St Ives challenges traditional perceptions of next-stage-of-life residences, presenting as a series of contemporary, architect-designed, individual, two-storey homes in keeping with the area’s common building stock.

“Each home is designed to appeal to discerning buyers keen to downsize into properties offering the aesthetic appeal of fashionable single residential dwellings combined with all of the high-end amenities and features popular with the Over-55s market,” Mr Leahy said.

“From the street, they appear as a collection of small houses among extremely generous landscaped grounds, sitting peacefully among the trees. All are extraordinarily spacious and feature three bedrooms, substantial private outdoor areas and a minimum of two car spaces per dwelling in a security basement car park.”

Appetite for quality

Luschwitz sales agent Stephen Sales said Longhouse was proving extremely popular with local owner occupiers and empty nesters moving into the area to be closer to adult children and young families.

Buyers had been drawn to Longhouse’s quiet location and proximity to local shops, clubs and amenities, and its unique architecture, differentiating it from other more traditional over-55 developments.

“Interested buyers have been particularly ‘wowed’ by the properties’ unbelievably ‘different’ design, including extraordinary 4.5-metre-high ceilings, under-developed grounds, and generous internal and external spaces,” Mr Sales said. “Internal spaces range from 138sqm to 159sqm, with generous terraces and garaging also.”

Luschwitz sales agent Mark Blake added: “The Upper North Shore has long suffered a shortage of quality residential housing for the over-55 market, with Baby Boomers reluctant to sell family homes as a result, having nowhere suitable to go. The enormous appetite we’re seeing for Longhouse reflects its unique offering, and growing interest in quality product of this kind.”

Longhouse Key Features

· An exclusive, boutique location in leafy St Ives on Sydney’s Upper North Shore.

· Located an easy walk or short drive to shopping village and facilities.

· Set in tranquil park-like grounds and surrounding gardens.

· Walkways connect communal areas, providing opportunities for social interaction.

· Extremely generously sized indoor and outdoor spaces spread across a single level.

· Internal spaces ranging from 156sqm.

· Northerly aspect.

· Garden and courtyard views from all bedroom and living areas.

· Three bedrooms.

· A customisable roof form, with opportunities for enhanced floor space.

· Two bathrooms

· Secure parking for two cars in basement car park.

· Storage

· Reverse cycle air conditioning


Mr Leahy said construction would begin on the $26 million project, designed by leading East Coast architecture firm Rothelowman, before end-2020, with occupation targeted for March-April 2022.

14 Collins Road, St Ives marks the fourth high-end boutique residential development currently being undertaken by WINIM on the North Shore – and the first designed to cater specifically to the growing Over-55s market.