Sydney Tools ups aggressive national expansion with first push into Northern Territory

Specialist trade tool retailers Sydney Tools has pushed ahead with aggressive national plans to expand into every state in Australia – launching the group’s first store in the Northern Territory .

Detailing next steps in the group’s expansion today, Sydney Tools Director Jason Bey says the company will open a new flagship store in Darwin on Thursday 11th of June to best serve growing and anticipated demand in the local market.

Mr Bey says the 2500 square metre store will be the first opened by Sydney Tools outside its existing bricks and mortar base along Australia’s Eastern Seaboard. It occupies a strategic and convenient location in the industrial suburb of Winnellie, home to a range of industries catering specifically to trade-related needs.

“We see Darwin as offering enormous growth potential for the specialist tools market,” he says. “Around 11,158 people were employed in the construction industry in the Northern Territory in 2018-2019, making it the fourth largest employing industry in the region.

“While this represented a decline in employment of 23.1 per cent in year on year terms, in line with a decrease in building and engineering activity, we believe a number of significant upcoming infrastructure projects are set to underpin the sector going forward.

“The upshot will be the provision of much needed employment for specialists in a range of key trades, and a fuelling of demand for capital equipment, accessories and hand tools.”

Projects included the Federal Government’s $1.6 billion works program at Darwin’s RAAF Base Tindal, announced by Prime Minister Scott Morrison in February. Subject to parliamentary approval, the project will start mid-2020 and is anticipated to generate 300 jobs during construction phase.

In total, the Federal Government has announced $8 billion in government spending on Department of Defence facilities across the Top End over the coming decade.

The NT Government’s $260 million Ship Lift and Marine Industries Project, designed to expand the area’s ship building and repairs capability and expected to create 100 jobs during construction phase and 400 ongoing, would provide another boost to the sector.

“Our move into the Northern Territory is a no-brainer. It’s a market with enormous potential and growth over future years, driven by a range of factors, including construction at the air

force base to development of the world’s largest solar farm, Sun Cable, near Tennant Creek, again employing around 300 workers permanently post-construction.”

“This is in addition to a much needed and anticipated rebound in the residential and non-residential building sector.”

Mr Bey says more than 94 per cent of the group’s revenue was generated through their bricks and mortar retail outlets, making a physical presence in all key markets like Darwin vital to their expansion strategy.

“In the trade tools business, customers like to visit the store personally to see and handle the product. When you’re manning tools all day, it’s vital to purchase the best possible for comfort, speed and to minimise work-related injuries. We stock only the best quality.

“But like many retailers we continue to enjoy a very strong and rapidly growing online presence, with online sales climbing an unparalleled 50 per cent in first quarter 2020.

“Our online sales have grown tremendously since 1 January, driven largely by the ongoing impact of Covid-19. Heeding the advice of governments and health experts, many of our customers are restricting all non-essential travel, pushing solid online sales growth. Strong growth in this area has also come from unparalleled demand for Covid-19 protective gear, such as masks and gloves.”

Sydney Tools is one of Australia’s largest industrial power tool and accessory wholesaler and retailer and has a strong and enviable reputation of offering the best brands at the best prices. Major brands include Milwaukee, Makita, Dewalt, HIKoki, Festool, Paslode, 3M, Honeywell, Husqvarna, Sidchrome, Fluke, UniMig and Cigweld.

Sydney Tools was established as a family-owned Australian company in 2001 and has supplied power tools and accessories for more than 20 years. The company currently has 38 stores across the NSW, ACT, Queensland, Victoria and Northern Territory.

In mid-2019, the group announced two-fold plans to double its eastern seaboard footprint while also expanding into the Northern Territory, Tasmania, South Australia and Western Australia for the first time over the coming five years.

As well as sales, Sydney Tools is equally focused on repairing and servicing of power tools.

“An added feature of the Winnellie store in Darwin is the inclusion of a fully equipped workshop with a full-time technician, to ensure we can efficiently calibrate and repair tools to minimise down time. Our team will be on hand to service all major brands of power tools, gas tools, compressors, generators and more, including facilitating warranty repairs on some brands where applicable.”

Sydney Tools delivers Australia wide on a daily basis through highly regarded couriers to ensure customers receive their goods on time and in new working order.

Sydney Tools’ Winnellie store is located at (532 Stuart Hwy Winnellie 0820 NT). Opening hours: Monday to Friday 7:00am-5:30pm, Late Nights on Thursday to 7pm, Saturday 8:00am-4:00pm and Sunday, 9:00am-4:00pm.